What your audience's
brain actually does
with your content.
We use Meta's TRIBE v2 — an AI model trained on 1,000+ hours of fMRI brain data from 720 real people — to predict how the cortex responds to any video, audio, or text. Then we share what we find.
Real neuroscience.
Not marketing buzzwords.
Take any video
A reel, a UGC ad, a thumbnail, a 30-second hook. Anything you'd post on Instagram or TikTok.
Run TRIBE v2
Meta's foundation model predicts how 20,484 points across the cortical surface respond, frame by frame.
See what fires
Visual cortex, language network, social processing, emotional salience. Mapped to creator-actionable insights.
We brain-scanned a
Lamborghini reel.
24 seconds. 20,484 cortical vertices. Found out why this 12-dollar reel keeps the brain engaged the entire time when most content loses attention after second 3.
Read the full scan →One brain scan.
Every week.
"TRIBE v2 is a predictive model, not mind-reading. It predicts what the average brain would do based on real fMRI data. It's the best approximation neuroscience has — but it's still an approximation. We'll always be honest about what it can and can't tell us."